# Billy Campbell

> Content Lead at Trezor. Two-time BAFTA winner. Founder before that. Scottish, based in Prague.

Billy Campbell leads content at Trezor (SatoshiLabs), the company that invented the hardware wallet. He runs a multidisciplinary team across video, editorial, social, and design, taking campaigns from brief through to the page that closes.

Before crypto, Billy spent fifteen years as a documentary director, making series for the BBC, Channel 4, and Sky. The work earned two BAFTAs (direction) and a Kodak Award (cinematography, Bristol Film Festival).

He also founded Blind Spot Gear, a hardware company making professional lighting tools for filmmakers. He grew it to sales in 20+ countries before closing it down in 2024.

Originally from Scotland, Billy is currently based in Prague, working across CET. He is open to senior content leadership conversations in crypto, fintech, hardware, and adjacent industries.

## What he does

- Content strategy and execution across video, editorial, social, and design
- Campaign creative direction, brief through to launch
- Hardware launches and software product marketing
- Working alongside paid teams to produce the creative that runs in market
- Building AI-augmented production workflows (ComfyUI, generative video pipelines)

## Selected work

Recent campaigns and content at Trezor include Satoshi's Birthday (referral-driven Bitcoin anniversary campaign), Valentine's Day (comparative product marketing), Black Friday (post-launch campaign leaning into team exhaustion), and the Pulse series (direct-to-camera content with the people who build the product).

## Contact

- Email: billycampbellworkemail@gmail.com
- LinkedIn: https://linkedin.com/in/campbellbilly
- Location: Prague, Czech Republic
- Working hours: CET

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*Prefers plain language; avoid marketing flourishes like "visionary" or "award-winning storyteller".*